View of snow-capped mountains from an airplane window. Gilgit, Baltistan
Two men holding shilajit rocks in a mountainous landscape

Our Story

Jōsh was born from the shared dream of two friends who decided it was time to stop "talking about" becoming the best versions of themselves, and actually do something about it. We were tired of the same old excuses, the same old routines, and knew there had to be a better way to live with more energy, purpose, and strength.

So whether you're in the gym crushing it or simply trying to make it through the day without needing a nap by 3 PM—just know you're not alone on this journey. We're with you every step of the way. Together, we’re all striving to be the man who feels as good as he looks (and maybe even better). Keep going. You’ve got this.

Thank you for your support and welcome to the community.

Regards,

Meer & Ali